Englishman Living in Genova, Italy | [email protected] | 


dʒɔɪfʊl : to feel and cause joy | aɪˈkɒn.ə.klæst :  opposes generally held beliefs

Not your typical executive… combining 20 years of design, engineering, execution and analytics experience in one innovative, creative, and successful leader.  Responsible for the launch of the Digital Enterprise in 2014, a network of Innovation Labs in 2016, the Cross Business Unit Consulting team in 2018, DE NeXt in 2021, and remains the digital transformation go-to-guy for Siemens Digital Industry. 

Convinced that the 4th Industrial Revolution represents a unique opportunity to align the rise of the consumer, the power of digital manufacturing and the future of the planet.

At home at the keyboard, on the shop floor, and with the most demanding customers. Confident to take the road less travelled and create strong alliances across cultures.  Always looking for the next challenge in a world that has never changed so fast and will never change this slowly again…

Digital Transformation | Generative Design | Predictive Analytics | IOT | Industry 4.0 | Smart Manufacturing


  • Visionary Leadership
  • Strategic Alliances
  • Product Lifecycle Mgt
  • High-stakes Negotiations
  • Rapid Prototyping
  • Digital Manufacturing
  • Media Relations
  • Technical Innovation
  • Advanced Automation


SIEMENS DIGITAL INDUSTRIES | Genova, Italy | Global Responsibility

VP Digital Enterprise NeXt Feb 2019 – present

As our Digital Enterprise message becomes more institutionalized, so my focus shifts to the what comes next. What will a Factory of the Future look like? Which technologies, manufacturing techniques and business models will our customers have to adapt to keep their businesses sustainable and competitive? Trusted Traceability, Bill of Process Execution, and Executable Digital Threads are tangible deliverables of our innovative thinking and are helping shine a light on the future.

SIEMENS DIGITAL INDUSTRY | Genova, Italy | Global Responsibility

VP Digital Enterprise & Head of Consulting Feb 2016 – 2019

Evangelize the Digital Enterprise in the market through direct customer engagement, keynote speeches and media presence.  Shape the digital discourse through a team of thought leaders, and guide our largest customers through their digital transformation.

SIEMENS DIGITAL INDUSTRY SOFTWARE | Genova, Italy | Global Responsibility

Director The Digital Enterprise Project, Feb 2015 – Jan 2016

Launch the Siemens Digital Enterprise within Siemens Industry.  Coordinate PLM, MOM & Automation Teams for a unified go-to-market, and establish reference digital transformations with key multinationals in focus verticals.

SIEMENS MANUFACTURING OPERATIONS MGT | Genova, Italy | Global Responsibility

Director Manufacturing Operations : Industry Management, Oct 2012 – Jan 2015

Define Industry Strategy and MES Portfolio Direction for Process & Discrete Vertical Markets.  Responsible for Enterprise Sales in Global Accounts

SIEMENS INDUSTRY AUTOMATION SYSTEMS | Genova, Italy | Global Responsibility

Director Manufacturing Execution Systems : Process Industries, Oct 2007 – Sep 2012

P&L responsibility for MES Process Vertical including Industry Library development, technical pre-sales and project delivery teams of 80 engineers.


Founder of the Digital Enterprise Fellowship

Keynote speeches include :

  • Future Food Tech – London, 2019
  • ARC Forum Blockchain – Barcelona, 2019
  • Manufacturing In America Summit – Chicago, 2019
  • Bloomberg Executive Summit – Atlanta 2018
  • Deloitte Panelist IoT World – Barcelona 2018
  • IoT Strategies Summit – Berlin, 2018
  • Parenteral Drug Association – Orlando, 2018
  • PLM Connection – Phoenix, 2018
  • International Society for Pharmaceutical Engineering – Verona, 2017
  • Society Manufacturing Engineering – Chicago, 2017
  • Society High Tech Distributors – Charlotte, 2017
  • Product Innovation Apparel – Hong Kong, 2017
  • Manufacturing In America Summit – Detroit, 2017
  • Carbon & Innovation Summit – Dallas, 2017
  • Global Product Data Interoperability Summit – Phoenix, 2016

Published Supply Chain Integration Challenges in Commercial Aerospace Part IV : Driving the Digital Enterprise in the Aerospace Industry in January 2017. Preview here

Granted Patents for Industry Specific Plant Model, Method and System for Validating a Transaction in a Blockchain in Connection with a Product Lifecycle, Structured Metadata Model Implemented Within Blockchain Ledger, and Value Flow Mechanism for Blockchain-based platform with asymmetric contributors.

Named youngest ever director in the history of Siemens Italy in 2001 at the age of 28

Awarded Bachelor of Chemical Engineering with Honors, 1992 – 1994
Loughborough University of Technology, UK
Thesis : The Practical Implementation of Advanced, Predictive, Dynamic Matrix Control

Speaks English natively, Italian fluently, French rustily, German reluctantly

Father of four | Triathlete | Freediver | Skier | Photographer | Stoic | Family chef