Resume
ALASTAIR ORCHARD
Englishman Living in Genova, Italy | alastair@orchard.it | about.me
DIGITALIZATION EXECUTIVE
Strategic Planning – Sales & Marketing – Global Operations
Not your typical Executive… combining 20 years of design, engineering, execution and analytics experience in one innovative, creative, and successful leader. Responsible for the launch of the Digital Enterprise and the go-to-guy for digital transformation within the Siemens Industry Division. At home at the keyboard, on the shop floor, and in the boardroom. Always looking for the next challenge in a world that has never changed so fast and will never change this slowly again…
Generative Design | Predictive Analytics | Digital Twin | Industry 4.0 | Smart Manufacturing
CORE COMPETENCES
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PROFESSIONAL EXPERIENCE
SIEMENS DIGITAL FACTORY | Genova, Italy | Global Responsibility
VP Digital Enterprise and Head of Strategy & Consulting, Feb 2016 – present
Evangelize the Digital Enterprise in the market through direct customer engagement, keynote speeches and social media. Shape the digital discourse through a team of thought leaders, and guide our largest customers through their digital transformation. Launch the DE Consulting team (full P&L), and manage a global network of Digital Enterprise Fellows.
SIEMENS PRODUCT LIFECYCLE MANAGEMENT | Genova, Italy | Global Responsibility
Director Digital Enterprise Project, Feb 2015 – Jan 2016
Launch the Siemens Digital Enterprise within Siemens Industry. Coordinate PLM, MOM & Automation Teams for a unified go-to-market, and establish reference digital transformations with key multinationals in focus verticals.
SIEMENS DIGITAL ENTERPRISE REALIZATION | Genova, Italy | Global Responsibility
Director Manufacturing Operations : Industry Management, Oct 2012 – Jan 2015
Define Industry Strategy and MES Portfolio Direction for Process & Discrete Vertical Markets. Responsible for Enterprise Sales in Global Accounts
SIEMENS INDUSTRY AUTOMATION SYSTEMS | Genova, Italy | Global Responsibility
Director Manufacturing Execution Systems : Process Industries, Oct 2007 – Sep 2012
P&L responsibility for MES Process Vertical including Industry Library development, technical pre-sales and project delivery teams of 80 engineers.
EDUCATION AND CREDENTIALS
Founder of the Digital Enterprise Fellowship in 2018
Keynote speeches include :
- IoT Strategies Summit – Berlin, 2018
- Parenteral Drug Association – Orlando, 2018
- PLM Connection – Phoenix, 2018
- International Society for Pharmaceutical Engineering – Verona, 2017
- Society Manufacturing Engineering – Chicago, 2017
- Society High Tech Distributors – Charlotte, 2017
- Product Innovation Apparel – Hong Kong, 2017
- Manufacturing In America Summit – Detroit, 2017
- Carbon & Innovation Summit – Dallas, 2017
- Global Product Data Interoperability Summit – Phoenix, 2016
- Siemens Digital Enterprise Launch – Hannover, 2016
Published Supply Chain Integration Challenges in Commercial Aerospace Part IV : Driving the Digital Enterprise in the Aerospace Industry in January 2017
Granted Patent number eu EP1333397 A2 – Industry Specific Plant Model in 2003
Named youngest ever director in the history of Siemens Italy in 2001 at the age of 28
Awarded Bachelor of Chemical Engineering with Honors, 1992 – 1994
Loughborough University of Technology, UK
Thesis : The Practical Implementation of Advanced, Predictive, Dynamic Matrix Control
Speaks English natively, Italian fluently, French rustily, German reluctantly
Father of four | Triathlete | Freediver | Skier | Photographer | Audiophile | Stoic | Family chef