Targeted Ads
We all know that our online activities are used to send us tailored or targeted advertising – right? In a recent episode of Benjamin Walker’s Theory of Everything, I learned that those ads work not because they trigger a latent desire or confirm an internal image we have of ourselves, but rather because they represent an external perspective wthat e find flattering. We’re more likely to buy the product because we respond positively to the fact that we are considered sporty enough for Google’s algorithm to offer us those skis,…read more